About Me
What drives me? Showing how thoughtful design can deliver real impact.
Deep Dives
Scaling UX at eSalon
Boosted AOV & LTV while building eSalon's first UX team and design system from scratch.
Flagship Case Study
Design Leadership
Transforming Reviews into a Strategic Asset
Cleared months of stalled reviews in weeks, establishing UX credibility through structured stakeholder alignment.
Flagship Case Study
Design Leadership
Fixing the Stubborn Upsell Problem
Exceeded upsell conversion goals by 5%, transforming a persistently failing revenue challenge into business success.
Flagship Case Study
Design Leadership
TL;DR
I create cross-functional alignment,
build team cultures where designers thrive,
and deliver measurable business impact.
Selected Work
Redesigning eSalon's Homepage
Led eSalon's first homepage redesign in 6 years, working within strict brand constraints and leveraging existing creative assets to deliver a fresh SEO-optimized homepage that aligned with acquisition and conversion goals.
Marketing
SEO
Brand Storytelling
7x Allure Best of Beauty Award Winner
SHOP NOW
Custom Hair Color
Custom Hair Care
Shop
How-To
My Account
0
Infinite hair colors.
One you.
Experience custom hair color, made by a licensed colorist,
and shipped right to your door.
try noW for $26!
eSalon Custom Color Set
4.2 RATING
|
60,980 REVIEWS
How it works
1.
2.
3.
$32.50
$26.00*
COLOR PLAN
learn more
As seen in
What kind of color do you need?
Why is eSalon the Best Home Hair Color?
Our licensed colorists create a custom shade for you, based on your hair history and goals.
Color Happiness Guarantee
Gina
Licensed colorist, eSalon
Gray Coverage
Color Maintenace
Highlights
try it for $26!
Shop All products
Shampoo + Conditioner
Treatments
Styling Products
Shop by product type.
Your color, on your schedule.
Get started
Get free shipping.
Learn More
Stay in the know.
subscribe
Ways to save.
Client reviews.
Custom Hair Color Set
59,864 Reviews
Get STarted
Fab coverage.
Keep Reading
Tamara H.
Beautiful color!
Keep Reading
Alyssa R.
Fab coverage.
Keep Reading
Tamara H.
Fab coverage.
Keep Reading
Tamara H.
Client results.
before
after
before
after
before
after
before
after
before
after
Colorist tips.
How Do I Remove Hair Color from My Skin, Countertops, Floors, Wood, and Clothes?
keep reading
2022 Holiday Gift Guide for the Hair Care Lover
keep reading
Introducing: Color Pro Boosters
keep reading
Ways to save.
Your color, on your schedule.
Get started
Get free shipping.
Learn Mote
Stay in the know.
subscribe
0
7x Allure Best of Beauty Award Winner
SHOP NOW
9:41
Client reviews.
Fab coverage.
Keep Reading
Tamara H.
Beautiful color!
Keep Reading
Alyssa g.
Client results.
before
after
before
after
get my custom color
Colorist tips.
How Do I Remove hair color from my skin, Countertops, Floors, Wood and Clothes?
Keep Reading
our guarantee
Shop
expertise
company
Infinite hair colors.
One you.
Experience custom hair color,
made by a licensed colorist,
and shipped right to your door.
TRY NOW FOR $26!
How it works
1.
2.
3.
$32.50
$26.00*
COLOR PLAN
learn more
eSalon Custom Color Set
4.2 RATING
|
60,980 REVIEWS
As seen in
Color Happiness Guarantee
TRY IT FOR $26!
What kind of color do you need?
Gray Coverage
Color Maintenace
Highlights
Gina
Licensed colorist, eSalon
Why is eSalon the Best Home Hair Color?
Our licensed colorists create a custom shade for you, based on your hair history and goals.
Shop by product type.
Shampoo + Conditioner
Treatments
Styling Products
shop all products
Dive Deeper
How I Lead
My leadership philosophy is simple: clear the path so people can do their best work.
Let's Create Something Meaningful Together
I'm passionate about transforming complex challenges into intuitive experiences. Whether you're reimagining user journeys, building design systems, or scaling teams, I'd love to explore how we can make an impact together.
Contact
Proving how thoughtful design moves business forward
Case Studies
Scaling UX at eSalon
Boosted AOV & LTV while building eSalon's first UX team and design system from scratch.
Flagship Case Study
Design Leadership
Transforming Reviews into a Strategic Asset
Cleared months of stalled reviews in weeks, establishing UX credibility through structured stakeholder alignment.
Flagship Case Study
Design Leadership
Fixing the Stubborn Upsell Problem
Exceeded upsell conversion goals by 5%, transforming a persistently failing revenue challenge into business success.
Flagship Case Study
Design Leadership
TL;DR
I create cross-functional alignment,
build team cultures where designers thrive,
and deliver measurable business impact.
Redesigning eSalon's Homepage
Led eSalon's first homepage redesign in 6 years, working within strict brand constraints and leveraging existing creative assets to deliver a fresh SEO-optimized homepage that aligned with acquisition and conversion goals.
Marketing
SEO
Brand Storytelling
Selected Work
7x Allure Best of Beauty Award Winner
SHOP NOW
Custom Hair Color
Custom Hair Care
Shop
How-To
My Account
0
Infinite hair colors.
One you.
Experience custom hair color, made by a licensed colorist,
and shipped right to your door.
try noW for $26!
eSalon Custom Color Set
4.2 RATING
|
60,980 REVIEWS
How it works
1.
2.
3.
$32.50
$26.00*
COLOR PLAN
learn more
As seen in
What kind of color do you need?
Why is eSalon the Best Home Hair Color?
Our licensed colorists create a custom shade for you, based on your hair history and goals.
Color Happiness Guarantee
Gina
Licensed colorist, eSalon
Gray Coverage
Color Maintenace
Highlights
try it for $26!
Shop All products
Shampoo + Conditioner
Treatments
Styling Products
Shop by product type.
Your color, on your schedule.
Get started
Get free shipping.
Learn More
Stay in the know.
subscribe
Ways to save.
Client reviews.
Custom Hair Color Set
59,864 Reviews
Get STarted
Fab coverage.
Keep Reading
Tamara H.
Beautiful color!
Keep Reading
Alyssa R.
Fab coverage.
Keep Reading
Tamara H.
Fab coverage.
Keep Reading
Tamara H.
Client results.
before
after
before
after
before
after
before
after
before
after
Colorist tips.
How Do I Remove Hair Color from My Skin, Countertops, Floors, Wood, and Clothes?
keep reading
2022 Holiday Gift Guide for the Hair Care Lover
keep reading
Introducing: Color Pro Boosters
keep reading
Ways to save.
Your color, on your schedule.
Get started
Get free shipping.
Learn Mote
Stay in the know.
subscribe
0
7x Allure Best of Beauty Award Winner
SHOP NOW
9:41
Client reviews.
Fab coverage.
Keep Reading
Tamara H.
Beautiful color!
Keep Reading
Alyssa g.
Client results.
before
after
before
after
get my custom color
Colorist tips.
How Do I Remove hair color from my skin, Countertops, Floors, Wood and Clothes?
Keep Reading
our guarantee
Shop
expertise
company
Infinite hair colors.
One you.
Experience custom hair color,
made by a licensed colorist,
and shipped right to your door.
TRY NOW FOR $26!
How it works
1.
2.
3.
$32.50
$26.00*
COLOR PLAN
learn more
eSalon Custom Color Set
4.2 RATING
|
60,980 REVIEWS
As seen in
Color Happiness Guarantee
TRY IT FOR $26!
What kind of color do you need?
Gray Coverage
Color Maintenace
Highlights
Gina
Licensed colorist, eSalon
Why is eSalon the Best Home Hair Color?
Our licensed colorists create a custom shade for you, based on your hair history and goals.
Shop by product type.
Shampoo + Conditioner
Treatments
Styling Products
shop all products
Dive Deeper
About Me
What drives me? Showing how thoughtful design can deliver real impact.
How I Lead
My leadership philosophy is simple: clear the path so people can do their best work.
Let's Create Something Meaningful Together
I'm passionate about transforming complex challenges into intuitive experiences. Whether you're reimagining user journeys, building design systems, or scaling teams, I'd love to explore how we can make an impact together.
Contact
Proving how thoughtful design moves business forward
Case Studies
Scaling UX at eSalon
Boosted AOV & LTV while building eSalon's first UX team and design system from scratch.
Flagship Case Study
Design Leadership
Transforming Reviews into a Strategic Asset
Cleared months of stalled reviews in weeks, establishing UX credibility through structured stakeholder alignment.
Flagship Case Study
Design Leadership
Fixing the Stubborn Upsell Problem
Exceeded upsell conversion goals by 5%, transforming a persistently failing revenue challenge into business success.
Flagship Case Study
Design Leadership
TL;DR
I create cross-functional alignment,
build team cultures where designers thrive,
and deliver measurable business impact.
Redesigning eSalon's Homepage
Led eSalon's first homepage redesign in 6 years, working within strict brand constraints and leveraging existing creative assets to deliver a fresh SEO-optimized homepage that aligned with acquisition and conversion goals.
Marketing
SEO
Brand Storytelling
Selected Work
7x Allure Best of Beauty Award Winner
SHOP NOW
Custom Hair Color
Custom Hair Care
Shop
How-To
My Account
0
Infinite hair colors.
One you.
Experience custom hair color, made by a licensed colorist,
and shipped right to your door.
try noW for $26!
eSalon Custom Color Set
4.2 RATING
|
60,980 REVIEWS
How it works
1.
2.
3.
$32.50
$26.00*
COLOR PLAN
learn more
As seen in
What kind of color do you need?
Why is eSalon the Best Home Hair Color?
Our licensed colorists create a custom shade for you, based on your hair history and goals.
Color Happiness Guarantee
Gina
Licensed colorist, eSalon
Gray Coverage
Color Maintenace
Highlights
try it for $26!
Shop All products
Shampoo + Conditioner
Treatments
Styling Products
Shop by product type.
Your color, on your schedule.
Get started
Get free shipping.
Learn More
Stay in the know.
subscribe
Ways to save.
Client reviews.
Custom Hair Color Set
59,864 Reviews
Get STarted
Fab coverage.
Keep Reading
Tamara H.
Beautiful color!
Keep Reading
Alyssa R.
Fab coverage.
Keep Reading
Tamara H.
Fab coverage.
Keep Reading
Tamara H.
Client results.
before
after
before
after
before
after
before
after
before
after
Colorist tips.
How Do I Remove Hair Color from My Skin, Countertops, Floors, Wood, and Clothes?
keep reading
2022 Holiday Gift Guide for the Hair Care Lover
keep reading
Introducing: Color Pro Boosters
keep reading
Ways to save.
Your color, on your schedule.
Get started
Get free shipping.
Learn Mote
Stay in the know.
subscribe
0
7x Allure Best of Beauty Award Winner
SHOP NOW
9:41
Client reviews.
Fab coverage.
Keep Reading
Tamara H.
Beautiful color!
Keep Reading
Alyssa g.
Client results.
before
after
before
after
get my custom color
Colorist tips.
How Do I Remove hair color from my skin, Countertops, Floors, Wood and Clothes?
Keep Reading
our guarantee
Shop
expertise
company
Infinite hair colors.
One you.
Experience custom hair color,
made by a licensed colorist,
and shipped right to your door.
TRY NOW FOR $26!
How it works
1.
2.
3.
$32.50
$26.00*
COLOR PLAN
learn more
eSalon Custom Color Set
4.2 RATING
|
60,980 REVIEWS
As seen in
Color Happiness Guarantee
TRY IT FOR $26!
What kind of color do you need?
Gray Coverage
Color Maintenace
Highlights
Gina
Licensed colorist, eSalon
Why is eSalon the Best Home Hair Color?
Our licensed colorists create a custom shade for you, based on your hair history and goals.
Shop by product type.
Shampoo + Conditioner
Treatments
Styling Products
shop all products
Dive Deeper
About Me
What drives me? Showing how thoughtful design can deliver real impact.
How I Lead
My leadership philosophy is simple: clear the path so people can do their best work.
Let's Create Something Meaningful Together
I'm passionate about transforming complex challenges into intuitive experiences. Whether you're reimagining user journeys, building design systems, or scaling teams, I'd love to explore how we can make an impact together.
Contact
